According to history, it was the Phoenicians who introduced the olive tree (Olea Europaea) into Mallorca in around the year 1000 bc. Therefore as well as being one of the oldest plants on the island and of important local consumption, olives and their oil were also one of the biggest export goods. The majority were shipped from the Port of Sóller, – located North-West of the island at the foot of the “Serra de Tramuntana” – which as a result, soon became known as “ The Valley of Gold”. In the 16th and 17th century, olive oil was by far the most important export product of the island and the principle source of income for many local farmers. However, it took more than 200 years before International recognition of the island’s oil was attained, when a Mallorcan oil finally won second prize at a competition in Catalonia.
There is a total of 750,000 olive trees spanning the island, be it in groves or across courtyards, and for many they still shape the typical natural scenery of Mallorca. Today the Arbequina and Picual varieties are among the most cultivated, for their long lasting properties and strong, fruity character. Soil composition, as well as the old age of the trees result in olives and oil of incomparable quality.